二手车展厅设计图,二手车交易展示区设计

3. Construction of car marketing eco-park the basic way of thinking

The area of system integration. In accordance with the requirements of the rules of natural ecosystems, with the scientific and business processes of specific services, automotive manufacturers, dealers, consumers, maintenance, financial services, spare parts suppliers, cultural clubs, such as cars and organically integrated into a Specific park.

To achieve effective sharing. The interests of all parties in the automotive marketing ecological park, according to their service functions, in accordance with the marketing system business processes, marketing in the automotive value chain, the value of conversion. The conversion of a number of shared, including benefit-sharing, resource sharing, information sharing, the sharing of culture, technology sharing. As a share of the production guarantee, therefore, car sales both inside and outside the park all the resources can be fully utilized and also to the interests of all parties in the park through the transaction to establish its final game of the commercial niche.

Structures scientific platform. Automotive Marketing Construction and operation of the ecological park will need to have the "Flex" ecological basis, that is, to build good science park operation platform. Including logistics platform, financial platforms, information platform, platform, product display, consumer training platform, culture, education, and other platforms. Platform structures principles: to meet consumer demand for the purpose, to smooth the process of service delivery, with the focus on the effective use of resources for the purpose.

4. Automotive Marketing Ecological Garden Design

Ecological Park car marketing function zoning can be divided into cars advisory services, new car show, testing, financial services, administration, service-dimensional, second-hand car trading, automobile clubs and other cultural functions of the Eighth District. After the integration of the basic functions of the District covers the consumer "one-stop" services and life-long service requirements. Each district has a specific function services.

Automotive advisory services area. In the car park set up advisory services, to meet the consumers of different brands of technical parameters, the actual performance, driving and use of feelings, car purchase procedures and processes, new cars, run-note, day-to-day conservation, driving habits, traffic regulations , Education and training, culture and other aspects of the Advisory vehicle requirements.

New exhibition area. Display area on the manufacturers listed on the new models, and for all manufacturers or distributors to provide a platform to present their images, but also enable consumers to experience the culture of a consumer car window.

Test area. This feature of the test area in accordance with the standards of the construction market, mainly to provide consumers with zero distance of the consumer experience and consumer guide. Through testing, experience different products and brands of automobile mechanical properties, operating experience, comfort and safety, help consumers make purchase decisions.

The financial services area. The district core functions: First, to provide car loans and transaction settlement, the insurance is to provide advice and car insurance. In addition, the provision of family finance and investment advisory services.

Administrative areas. Its responsibilities similar to the economic zone or industrial park management committee, in addition, also have procedures to consumers for cars, including registration, vehicle seized, on licensing, advisory services, and so on.

Victoria-service area. Is fundamentally eliminate automobile consumer worries for the future. Specifically including: automobile maintenance and maintenance knowledge advice, supply of spare parts, vehicle maintenance, fuel supply, and so on.

Second-hand car trading. Meet the different levels of consumer car, change, Qiche, Car Rental demand. Specific features include: assessment of the value of used vehicles, vehicle replacement, car rental, and so on.

Automobile culture club. Vehicle for consumers to learn knowledge, understanding of the history of automotive technology, automobile driving experience, the exchange of individual experience to the Friends of the cars will be places. Car opened restaurants, cultural centers, Science and Technology Museum, safety education Museum, Museum, and other entertainment. Held on a regular basis with the development of the automotive industry, automobile consumption of the car and cultural activities, such as New Products, Biaoche race, driving skills performances, Cars performances, leisure travel, motorists Peilian, lectures, seminars, and other knowledge. This feature areas for vehicle manufacturers, dealers provide real-time, dynamic information needs of the vehicle.

Motor vehicle sales Ecological Garden is not trading market or car supermarket in size and function of a simple "upgrade" its outstanding characteristic reflected in the nature of automobile consumption, the completeness of service, the process of service delivery efficiency, high degree of various resources Integration, automotive consumer culture and effective dissemination of manufacturers, distributors, consumers and other stakeholders and interactive. It absorbed and inherited the existing model of car marketing advantages, but also added that the improvement and upgrading of the marketing function, in the park into a commercial open ecosystems, the development of China's auto industry will play a vital role.

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